Best Email Marketing Tools

Choosing an email marketing tool directly affects the performance of your email campaigns. These email marketing services have been around for decades. As part of online marketing, email marketing remains the most effective marketing strategy today when considering return on investment (ROI).

Approximately 3.9 billion people used email worldwide in 2019. According to a Statista study , this number is estimated to grow to 4.48 billion by 2024. The ROI of email marketing is $ 42 per 1 dollar spent, according to the Litmus "State of Email 2020" survey.

Best Email Marketing Tools

The vast majority of good email marketing tools are paid, except MailChimp, ConvertKit, SendInBlue, and AWeber, which have free plans. However, most services have free periods so you can try and learn how the tools work.

1. MailChimp

MailChimp is probably the best tool available on the market, especially for lay users. All Mailchimp usability looks very fluid and natural, you get guidance during the process. 

2. Constant Contact

Constant Contact is also another very powerful and practical service. The user experience is pretty simple, but navigating the campaign management tool takes a bit of getting used to.

3. SendinBlue

Usability of SendinBlue is m intuitive uy, but the process of setting up the account and first campaign take time.

4. ConvertKit

ConvertKit is very simplistic, maybe even very basic. It doesn't have some modern features like a drag-and-drop editing tool or a more comprehensive selection of templates, but it can get the job done quickly. On the contrary, its clean interface can be a strong point for beginners.

5. AWeber

AWeber is a good alternative, its interface could be better, but once you get used to the system, navigation is easier.

6. GetResponse

GetResponse has its end-to-end process streamlined, easy to use, and has a ton of options along the way, however the experience would be even better with a built-in image editor.

7. RD Station

RD Station is a Brazilian tool, it goes far beyond the simple launch of email marketing, it is a complete marketing automation tool. With RD Station's marketing tool, you can better organize, communicate, and understand your target audience.